U.S. market entry & representation
U.S. market representation services for international manufacturers
U.S. market representation services that put sales, distributor search and a U.S. contact point on the ground for you, without opening an office.
Commercial representation. Trademark filings are made by a licensed U.S. attorney; AFI is not a law firm.
What we do
What U.S. market representation covers
AFI acts as your company's commercial presence in the United States. We represent your products to U.S. buyers, distributors and partners, and report back to your team.
Book my consultation- U.S. trademark registration
- Clearance search and USPTO filing through a licensed U.S. trademark attorney, managed by AFI.
- U.S. sales representation
- A U.S. representative who finds buyers, attends meetings and follows up for you.
- Trade show representation
- Meetings booked before the show, your booth staffed, and follow-up after.
- Amazon market entry
- Brand Registry, U.S. listings and launch planning for brands entering Amazon.com.
- FDA U.S. Agent
- A U.S. Agent for foreign food, drug, device and cosmetic facilities registering with FDA.
- Texas registered agent
- Registered agent and registered office in Austin for Texas companies with owners abroad.
Market entry, then representation
Most manufacturers start with two questions: who buys this product in the United States, and at what price? A market assessment answers both and recommends a route: importers, distributors, sales representatives or direct accounts.
A plan alone does not open accounts, so the same team carries it out. Read how our U.S. market entry services work, from assessment to the first buyer meetings.
Enter the U.S. market without opening a branch office
Opening a U.S. branch office means a company, a lease, payroll and U.S. staff before you have a single U.S. customer. Representation lets you test demand first.
Instead of an office, AFI gives you a U.S. phone line and email for buyers, a representative for meetings and trade shows, and outreach to distributors and retailers. You keep control of pricing and contracts from your home company.
AFI is not a law firm. When you do need a U.S. entity, your lawyer and accountant handle the formation, and we keep the commercial work moving.
Who we work with: international manufacturers
Most of our clients are manufacturers based in China. See how we work as a U.S. representative for Chinese companies. They make a good product, they may already sell through importers or private-label buyers, and they want their own U.S. accounts.
Representation fits when you can supply U.S. orders today but have no one in the U.S. to find buyers, answer them in their working hours and follow up after trade shows.
[TODO] Add 1 to 2 sentences of real client context: product categories, provinces, typical company size.
How it works
From first call to U.S. accounts
- Step 01
Consultation
We learn your product, your price position and what you have already tried in the U.S.
- Step 02
Assessment
We check U.S. demand, competitors and the rules that apply, then recommend an entry route.
- Step 03
Representation
We contact buyers and distributors, attend meetings and trade shows, and follow up for you.
- Step 04
Reporting
You get a written report on contacts, meetings and buyer feedback, and we adjust the plan with you.
Engagement and fees
Three monthly tiers, each with a one-time onboarding fee. Start where your U.S. plans are today and move up when the accounts justify it. Single projects and full details are on the pricing page.
- Tier 01
Starter
Test U.S. demand and give buyers a U.S. contact before committing to active sales.
From $1,500
up to $2,500 per month
- Onboarding
- $2,500 one-time
- Minimum term
- 3 months
- Commission
- None
- U.S.-based business representative: phone line and email answered in U.S. business hours
- Market entry assessment for one product category
- Target list of up to 50 U.S. buyers or distributors
- Introductory outreach to the target list
- Monthly written report
- Tier 02
Growth
Open your first U.S. accounts with a representative working your product every week.
From $3,500
up to $6,000 per month
- Onboarding
- $5,000 one-time
- Minimum term
- 6 months
- Commission
- 3%
- Everything in Starter
- U.S. sales representation: part-time representative assigned to your product
- Distributor search with a vetted shortlist of up to 10 distributors
- Buyer meetings, by video and in person
- Report every two weeks
Commission: 3% on orders from accounts AFI opens, for their first 12 months.
- Tier 03
Scale
Build national distribution and manage a growing set of U.S. accounts.
From $7,500
up to $12,000 per month
- Onboarding
- $7,500 one-time
- Minimum term
- 12 months
- Commission
- 3%
- Everything in Growth
- Full-time representative dedicated to your company
- National distributor recruitment across several channels or regions
- Trade show representation at up to 2 U.S. shows a year
- Account management for reorders and new lines
- Weekly report and quarterly strategy review
Commission: 3% on orders from accounts AFI opens, for their first 12 months.
We recommend a tier in the first call and confirm the exact fee in a written proposal. See full pricing and single projects.
- All fees in U.S. dollars, excluding travel, samples, shipping and show fees, which are billed at cost with your approval.
- Where a fee is a range, the exact figure depends on your product category, target regions and number of product lines, and is fixed in your proposal.
- Commission applies only to orders from U.S. accounts that AFI introduced, and is set out in the services agreement.
Case files
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Questions about U.S. market representation
Is AFI a law firm or a legal representative?
No. AFI provides commercial representation: sales, distributor search, buyer meetings and a U.S. contact point. For U.S. trademark registration, we coordinate the process and a licensed U.S. trademark attorney files the application. Patents, contracts and company formation stay with your own lawyer.
Do we need a U.S. company to sell in the United States?
Not always. Many foreign manufacturers sell to U.S. importers, distributors and retailers from their home company. A U.S. entity becomes useful once volume, contracts or inventory require one. Confirm the structure with your lawyer and accountant.
Can AFI act as our FDA U.S. Agent or registered agent?
Yes. AFI acts as FDA U.S. Agent for foreign food, drug, device and cosmetic facilities, and as Texas registered agent for companies with owners abroad. Each is a separate written appointment.
Do you help brands sell on Amazon?
Yes, as part of a wider U.S. plan. Our Amazon market entry service covers the trademark, Brand Registry, U.S. listings and a launch plan priced alongside your wholesale accounts.
How do you report progress?
You receive a written report on outreach, meetings, buyer feedback and next steps, on a schedule agreed at the start of the engagement.
How do we start?
Book a consultation with the form or call us. We reply to every enquiry within 24 hours. We use the first conversation to understand your product, your target buyers and what you have already tried in the U.S.
Book a consultation
Tell us what you make and where you want to sell it in the U.S. We reply by email within 24 hours to arrange a call.
- Phone
- +1-512-877-1986
- Office
- 9308 Swooping Bat Dr, Austin, TX 78744